Marketing Manager

Marketing Manager – Job Description

About Us

Oskar Group is a leading electronics wholesaler committed to innovation and excellence. We are dedicated to creating high-quality products that enhance our customers' lives. Our team is passionate about technology and creativity, and we are looking for a Marketing Manager to drive our business forward.

Job Summary:

We are looking for a dynamic and versatile marketer who will be responsible for the promotion of Oskar Group business products and services. The role is critical and will be responsible for tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. Ultimately, this role will build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities:

  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Developing marketing strategies for advertising new products
  • Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
  • Identifying potential new markets and creating a plan to enter those markets
  • Brainstorming fresh advertising ideas with senior management

 Qualifications:

  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Effective communication skills and adaptable communication style for interacting with team members, upper management and clients
  • Time management and organization skills for planning and executing both large and small marketing projects and initiatives
  • Analytical and problem-solving skills for coming up with ideas to increase demand for products and services
  • BSc/MSc degree in Marketing or related field
  • Arabic language is a plus  
Duabi, United Arab Emirates
Management / Marketing
Permanent

 

Our rich 25-year market knowledge has made it possible for us to develop ourselves as one of the Middle East and North Africa's trusted sources for smart devices and mobile phone accessories. 

As we keep the company values and standards in mind, we proudly supply our products to millions of loyal customers from our offices and warehouses around the globe. We have branches in Canada, United Arab Emirates, Saudi Arabia, Oman, Qatar, Kuwait, and Turkey. In addition, due to working with experienced courier suppliers, we offer a transparent and efficient global exporting service for items from popular companies.


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